Wayfinding
Design

Impactful colours and clear communication is the key to easy navigation. In this project I rebranded Dawson College’s signage system.

The mandate was simply to create a clear, simple and easy to understand signage system for the school. I reviewed the problems the old system had and found the solutions that best fit.

Originally a dull blue, the school colours were unoriginal and unmotivating. I chose rather than replacing the school colours, I instead chose to create a powerful and easily remembered colour palette.

Not only is the school’s original signage boring and outdated but their chosen typeface was clearly out of style. I chose a clean, simple and modern typeface that will remain legible for years to come.

The outcome of this project is a clear, vibrant and interesting visual system that adds more colour, legibility and excitement to its environment.

Wayfinding Design Photo 1Wayfinding Design Photo 2Wayfinding Design Photo 3Wayfinding Design Photo 4Wayfinding Design Photo 5Wayfinding Design Photo 6Wayfinding Design Photo 7