Impactful colours and clear communication is the key to easy navigation. In this project I rebranded Dawson College’s signage system.

The mandate was simply to create a clear, simple and easy to understand signage system for the school. I reviewed the problems the old system had and found the solutions that best fit.

Originally a dull blue, the school colours were unoriginal and unmotivating. I chose rather than replacing the school colours, I instead chose to create a powerful and easily remembered colour palette.

Not only is the school’s original signage boring and outdated but their chosen typeface was clearly out of style. I chose a clean, simple and modern typeface that will remain legible for years to come.

The outcome of this project is a clear, vibrant and interesting visual system that adds more colour, legibility and excitement to its environment.

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