Rebranding St. Francis Herb Farm’s product packaging and shipping boxes, I have brought a more modern look to
the company’s items.

The challenge was figuring out how to approach this product and give it a whole new look to keep up with the times. My goal was to create an abstract label design that will communicate the product's affect.

From a bland pharmaceutical look to a revitalizing up-to-date appearance, the project has reached a
more youthful audience.

Originally a tasteless white and green colour with bland imagery. I chose to create a modern look by using impactful colours and abstract forms to represent the sensations the drugs created.

By using a colour palette and typeface that is clean and legible, it brings the company’s product into a market that is more youthful.

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